Showmanship is a combination of the art and skills associated with selecting and preparing an animal for the show ring and presenting her to the best of the show person's ability.
Dairy Cattle Showmanship Guide (Oregon State University)
Leading to Win (Holstein Canada)
Leading to Win (Showmanship DVD available for $15 from Hoard’s Dairyman)
Preparing to Show Your Dairy Animal (Mississippi State University)
Training and Showing Your 4-H Dairy Animal (University of Florida IFAS Extension)